Это пример, который ярко отражает, как только работа над качеством контента может поменять показатели аккаунта.
Что именно изменили в контенте и какие получили цифры спустя 4 месяца работы — далее в статье.
Клиент:
Купольный отель на Алтае, премиум сегмент.
Запрос:
Аккаунт долго не растет, и даже наоборот начал проседать в статистике. Увеличить количество подписчиков, вовлеченность и охват (а, как следствие, заявки и продажи).
Статистика за 2023 с января по июль:
[{"title":"","image":{"type":"image","data":{"uuid":"20441b87-1782-5dc8-af6a-3831ec299690","width":284,"height":428,"size":27147,"type":"png","color":"cbdbeb","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQEAkACQAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFQABAQAAAAAAAAAAAAAAAAAABQj/xAAjEAACAQIEBwAAAAAAAAAAAAABAgMABAUREiETMTVBcoGy/8QAFgEBAQEAAAAAAAAAAAAAAAAAAgEF/8QAGBEBAAMBAAAAAAAAAAAAAAAAAAExQRH/2gAMAwEAAhEDEQA/AKvuraBsSsEJfTOHaQC4fInLvvt6rfm2Ph1HMaLGkoCqAAOO3IUh6MvOr4P4yfIoza5JqqL/2Q=="}}},{"title":"","image":{"type":"image","data":{"uuid":"d9dfdf13-9188-5c74-b08b-d5ab5bc4e1b4","width":228,"height":428,"size":22963,"type":"png","color":"cbdbeb","hash":"","external_service":[],"base64preview":"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"}}},{"title":"","image":{"type":"image","data":{"uuid":"eae0d35f-350d-58e0-a701-32cb0dd8b85b","width":238,"height":428,"size":24639,"type":"png","color":"cbdbeb","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQEAkACQAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAABQYI/8QAJRAAAgEDAgUFAAAAAAAAAAAAAQIDAAUhERIEBhQxkkFRUlTS/8QAFgEBAQEAAAAAAAAAAAAAAAAAAQIF/8QAGBEBAQEBAQAAAAAAAAAAAAAAAAExESH/2gAMAwEAAhEDEQA/ANZ3dVa/2t5GcOSwB3NrjIGdT39iK37sY8w7vm+U3lJ+qr1PRF4jjXmizRKihHEu5QMHHqKm7DMUHTcN9ePwFIf/2Q=="}}},{"title":"","image":{"type":"image","data":{"uuid":"b35a8050-901f-559d-9557-9537dc247041","width":238,"height":428,"size":27580,"type":"png","color":"cbdbeb","hash":"","external_service":[],"base64preview":"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"}}},{"title":"","image":{"type":"image","data":{"uuid":"6cf9a14f-7762-58b3-98df-6a613e64d805","width":204,"height":428,"size":25074,"type":"png","color":"cbdbeb","hash":"","external_service":[],"base64preview":"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"}}},{"title":"","image":{"type":"image","data":{"uuid":"f987a9ab-e400-59ea-b02d-30d45f1f8b94","width":248,"height":424,"size":21693,"type":"png","color":"cbdbeb","hash":"","external_service":[],"base64preview":"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"}}}]
Здесь вы можете увидеть, что есть колебания по цифрам в течение нескольких месяцев, но они незначительны, небольшие взлеты и откаты.
Итак, фиксируем, статистика ДО (июль):
Количество подписчиков 62 738
Вовлеченность 1 902
Показы 98 235
Охват 39 365
Средний охват публикации за месяц 6 140
Среднее количество лайков публикации 181
[{"title":"","image":{"type":"image","data":{"uuid":"fc015049-2f19-5c41-b7eb-138827a127ba","width":749,"height":1189,"size":42881,"type":"jpg","color":"1f577d","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAkGBwgHBgkIBwgKCgkLDRYPDQwMDRsUFRAWIB0iIiAdHx8kKDQsJCYxJx8fLT0tMTU3Ojo6Iys/RD84QzQ5Ojf/2wBDAQoKCg0MDRoPDxo3JR8lNzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzf/wAARCAAKAAoDASIAAhEBAxEB/8QAFQABAQAAAAAAAAAAAAAAAAAABAf/xAAeEAEAAgIBBQAAAAAAAAAAAAABAAIDESEjMXFysf/EABQBAQAAAAAAAAAAAAAAAAAAAAH/xAAWEQEBAQAAAAAAAAAAAAAAAAABABH/2gAMAwEAAhEDEQA/ALRetcmcQ2jyqmvETA0eq+79izsRTIHb/9k="}}},{"title":"","image":{"type":"image","data":{"uuid":"3fc196c6-7035-5058-9a55-02425d8a8ed7","width":749,"height":1204,"size":40012,"type":"jpg","color":"224e6d","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAkGBwgHBgkIBwgKCgkLDRYPDQwMDRsUFRAWIB0iIiAdHx8kKDQsJCYxJx8fLT0tMTU3Ojo6Iys/RD84QzQ5Ojf/2wBDAQoKCg0MDRoPDxo3JR8lNzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzf/wAARCAAKAAoDASIAAhEBAxEB/8QAFQABAQAAAAAAAAAAAAAAAAAAAwf/xAAdEAABBAIDAAAAAAAAAAAAAAADAAECERIxIkJx/8QAFAEBAAAAAAAAAAAAAAAAAAAAAP/EABQRAQAAAAAAAAAAAAAAAAAAAAD/2gAMAwEAAhEDEQA/ALSQeZozwuu16Ts7VtGF+RPUqD//2Q=="}}},{"title":"","image":{"type":"image","data":{"uuid":"6793f091-52f4-57ce-8a43-f1ef5c77bdad","width":749,"height":1166,"size":34929,"type":"jpg","color":"e7ecee","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAkGBwgHBgkIBwgKCgkLDRYPDQwMDRsUFRAWIB0iIiAdHx8kKDQsJCYxJx8fLT0tMTU3Ojo6Iys/RD84QzQ5Ojf/2wBDAQoKCg0MDRoPDxo3JR8lNzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzf/wAARCAAKAAoDASIAAhEBAxEB/8QAFQABAQAAAAAAAAAAAAAAAAAAAgf/xAAcEAEAAgIDAQAAAAAAAAAAAAABAAIhMRESImH/xAAVAQEBAAAAAAAAAAAAAAAAAAAAAf/EABQRAQAAAAAAAAAAAAAAAAAAAAD/2gAMAwEAAhEDEQA/ALaVG3a5VtV8vGo8/IEFyG4zUI//2Q=="}}}]
И давайте сразу раскроем вам результаты.
Статистика ПОСЛЕ (ноябрь):
Количество подписчиков 66 808 (+4 070 подписчиков в сравнении с июлем; прирост +6,4%)
Вовлеченность 76 100 (+74 198 в сравнении с июлем; прирост +4 001%)
Показы 1 001 892 (+903 657 в сравнении с июлем; прирост +1 019%)
Охват 597 677 (+558 312 в сравнении с июлем; прирост +1 518%)
Средний охват публикации за месяц 45 131 (+38 991 в сравнении с июлем; прирост +7 350%)
Среднее количество лайков публикации 4 428 (+4 247 в сравнении с июлем; прирост +2 446%)
[{"title":"","image":{"type":"image","data":{"uuid":"0fad5585-2c03-54bc-afaa-2890bc8a6d2c","width":719,"height":1280,"size":52589,"type":"jpg","color":"17242d","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAUDBAQEAwUEBAQFBQUGBwwIBwcHBw8LCwkMEQ8SEhEPERETFhwXExQaFRERGCEYGh0dHx8fExciJCIeJBweHx7/2wBDAQUFBQcGBw4ICA4eFBEUHh4eHh4eHh4eHh4eHh4eHh4eHh4eHh4eHh4eHh4eHh4eHh4eHh4eHh4eHh4eHh4eHh7/wAARCAAKAAoDASEAAhEBAxEB/8QAFwAAAwEAAAAAAAAAAAAAAAAAAwQFCP/EACEQAAEDAwQDAAAAAAAAAAAAAAIBAxEABAUSITFRIlKB/8QAFAEBAAAAAAAAAAAAAAAAAAAAAf/EABQRAQAAAAAAAAAAAAAAAAAAAAD/2gAMAwEAAhEDEQA/ANa3tm6/kGrgLdkxFS81eJFTrjj5VEX2tKS4Ex7UgLHERA5qJSgtpWaahOqC/9k="}}},{"title":"","image":{"type":"image","data":{"uuid":"c06e7717-417d-5553-93c8-8b07c06f3347","width":719,"height":1280,"size":66351,"type":"jpg","color":"142636","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAkGBwgHBgkIBwgKCgkLDRYPDQwMDRsUFRAWIB0iIiAdHx8kKDQsJCYxJx8fLT0tMTU3Ojo6Iys/RD84QzQ5Ojf/2wBDAQoKCg0MDRoPDxo3JR8lNzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzf/wAARCAAKAAoDASIAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAAAwQH/8QAHBAAAgICAwAAAAAAAAAAAAAAAQIAEQMxBBIU/8QAFAEBAAAAAAAAAAAAAAAAAAAAAP/EABQRAQAAAAAAAAAAAAAAAAAAAAD/2gAMAwEAAhEDEQA/ANkzrj9C9hmLG6Kg0JYNDcDjCneo8D//2Q=="}}},{"title":"","image":{"type":"image","data":{"uuid":"bc180763-281e-5822-afd6-01d2e08a08fc","width":719,"height":1280,"size":47487,"type":"jpg","color":"e1eaef","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAkGBwgHBgkIBwgKCgkLDRYPDQwMDRsUFRAWIB0iIiAdHx8kKDQsJCYxJx8fLT0tMTU3Ojo6Iys/RD84QzQ5Ojf/2wBDAQoKCg0MDRoPDxo3JR8lNzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzf/wAARCAAKAAoDASIAAhEBAxEB/8QAFwAAAwEAAAAAAAAAAAAAAAAAAAIDB//EAB4QAAICAQUBAAAAAAAAAAAAAAECAAMREyEyUWKR/8QAFAEBAAAAAAAAAAAAAAAAAAAAAP/EABQRAQAAAAAAAAAAAAAAAAAAAAD/2gAMAwEAAhEDEQA/ANqFaXOtroQ6ccmU1PLfINsFx2I8D//Z"}}}]
Однако выросла статистика не сразу.
Здесь можете увидеть промежуточные цифры:
[{"title":"","image":{"type":"image","data":{"uuid":"4ef6b41b-8623-5cd5-8cc5-a498ef5e3e69","width":284,"height":614,"size":37898,"type":"png","color":"c6d6eb","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQEAkACQAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFwAAAwEAAAAAAAAAAAAAAAAABAUGCP/EACMQAAECBQMFAAAAAAAAAAAAAAECEQADBAVSEiExJCUyQZP/xAAYAQACAwAAAAAAAAAAAAAAAAABBQIDBP/EABoRAAIDAQEAAAAAAAAAAAAAAAABAhExQQP/2gAMAwEAAhEDEQA/ANa1R7pamVtoW7TNvEc+4f8AUJuMbOnJP1MSBRMVc2abpaSZq3AWx1HGHEoRvDGm6D1VNSFHqJvOZixecKwFs//Z"}}},{"title":"","image":{"type":"image","data":{"uuid":"c152cf84-d3f3-5fb4-a825-783099d87996","width":228,"height":614,"size":31284,"type":"png","color":"c6d6eb","hash":"","external_service":[],"base64preview":"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"}}},{"title":"","image":{"type":"image","data":{"uuid":"4a1aab55-45fb-5abc-b382-8994bc06b44f","width":240,"height":614,"size":37497,"type":"png","color":"c6d6eb","hash":"","external_service":[],"base64preview":"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"}}},{"title":"","image":{"type":"image","data":{"uuid":"1caaa1ad-eae6-551f-a6e0-d81e538f4c82","width":240,"height":614,"size":9106,"type":"png","color":"c6d6eb","hash":"","external_service":[],"base64preview":"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"}}},{"title":"","image":{"type":"image","data":{"uuid":"70ab4dfd-15bd-5cfe-bc90-982517dca1fe","width":206,"height":614,"size":32749,"type":"png","color":"c6d6eb","hash":"","external_service":[],"base64preview":"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"}}},{"title":"","image":{"type":"image","data":{"uuid":"22f1f57e-2d26-5d08-8a06-240ddc3e352e","width":250,"height":594,"size":28250,"type":"png","color":"c7d7eb","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQEAkACQAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFQABAQAAAAAAAAAAAAAAAAAABAj/xAAlEAABAwEGBwAAAAAAAAAAAAABAAIRBAMFEhMykSEiMUFRo9H/xAAZAQABBQAAAAAAAAAAAAAAAAABAAMEBQb/xAAZEQEAAwEBAAAAAAAAAAAAAAAAAQISURH/2gAMAwEAAhEDEQA/ALBq5F40AOKSbSJL509p47LQKY3C7w/2fUgDq2tF5UDQ0AHMkR15VLzXhnUmmzZOhuyOa8H2X//Z"}}}]
То есть в момент смены подхода к контенту некоторые показатели поначалу даже начали падать. Но на второй-третий месяц начали подрастать и на четвертый уже пробили потолок, который долго не удавалось пробить на этом аккаунте ранее.
А теперь давайте разберемся, что именно было изменено за время работы.
Что делали:
- Изменили формат постов.
Во-первых, теперь каждый пост — либо карусель, либо видео формата Reels.
Во-вторых, добавили музыку к постам, передающую атмосферу.
В третьих, отказались от графики с голубо-белыми элементами.
В четвертых, добавили посты-закрепы с наиболее важной информацией (Новый год, акции, обзор номера).
В пятых, опубликовали несколько обзоров номеров и акций.
[{"title":"u041bu0435u043du0442u0430 u0438u044eu043bu044c","image":{"type":"image","data":{"uuid":"50fff5c2-2ad2-50c1-864d-6d9af22d7222","width":719,"height":1280,"size":157657,"type":"jpg","color":"b1b3af","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAkGBwgHBgkIBwgKCgkLDRYPDQwMDRsUFRAWIB0iIiAdHx8kKDQsJCYxJx8fLT0tMTU3Ojo6Iys/RD84QzQ5Ojf/2wBDAQoKCg0MDRoPDxo3JR8lNzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzc3Nzf/wAARCAAKAAoDASIAAhEBAxEB/8QAFQABAQAAAAAAAAAAAAAAAAAABQT/xAAhEAABBAIBBQEAAAAAAAAAAAACAQMEEQAhBRITJDFSof/EABUBAQEAAAAAAAAAAAAAAAAAAAAD/8QAFxEBAQEBAAAAAAAAAAAAAAAAAQASMf/aAAwDAQACEQMRAD8AT5iccyUyD7ckhJLKnB2irh5xI3WVSZgpehTt6/MW45hl2IJOstmVJshRVyJYka18dr38Jk1HpM3/2Q=="}}},{"title":"u041bu0435u043du0442u0430 u043du043eu044fu0431u0440u044c","image":{"type":"image","data":{"uuid":"59f61628-ac55-5118-9b21-bbaa407ef332","width":719,"height":1280,"size":147485,"type":"jpg","color":"4a4840","hash":"","external_service":[],"base64preview":"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"}}}]
2. Стали регулярно публиковать Reels, по 1-3 в неделю.
Купить рекламу Отключить
Поначалу это дало небольшой прирост по охватам и вовлеченности. Позже появились «залетевшие» в рекомендации ролики, набравшие хорошие охваты. Вот примеры видео:
[{"title":"","image":{"type":"image","data":{"uuid":"eb6e0ea9-399a-5bf6-bebe-a35eb033f1f0","width":1080,"height":1920,"size":12380103,"type":"gif","color":"b8b2ae","hash":"","external_service":[],"duration":13.066536}}},{"title":"","image":{"type":"image","data":{"uuid":"a13d0cf6-96b1-5075-ab3d-69418ec784f1","width":1080,"height":1920,"size":27588242,"type":"gif","color":"4a5233","hash":"","external_service":[],"duration":16.549867}}},{"title":"","image":{"type":"image","data":{"uuid":"a25a42f6-5693-54df-aaf7-2b1916df9d26","width":1080,"height":1920,"size":6134467,"type":"gif","color":"2d352c","hash":"","external_service":[],"duration":6.753333}}},{"title":"","image":{"type":"image","data":{"uuid":"4864c4f0-14d1-563d-bb56-101ea086fcb0","width":1080,"height":1920,"size":34782191,"type":"gif","color":"7f939f","hash":"","external_service":[],"duration":27.266667}}},{"title":"","image":{"type":"image","data":{"uuid":"f04a893d-1cc5-5096-b005-588678236777","width":1080,"height":1920,"size":12764379,"type":"gif","color":"324046","hash":"","external_service":[],"duration":15.033183}}}]
Так, благодаря Reels выросло количество обращений в Директ. Это скрины обращений в Директ за неделю, пока вирусился один из роликов:
[{"title":"","image":{"type":"image","data":{"uuid":"77bf8d72-c354-5a7a-9b36-173f4bc5f6d9","width":750,"height":274,"size":29637,"type":"jpg","color":"ececec","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQEASABIAAD/2wBDAAEBAQEBAQEBAQEBAQECAgMCAgICAgQDAwIDBQQFBQUEBAQFBgcGBQUHBgQEBgkGBwgICAgIBQYJCgkICgcICAj/wAALCAAKAAoBAREA/8QAFwAAAwEAAAAAAAAAAAAAAAAAAgUHCv/EACMQAAIBAwMEAwAAAAAAAAAAAAECAwQGEQAFEggTIZEUIjH/2gAIAQEAAD8A2Pv1ZKT8s2mY5og3OJ6yVFCeOLcTH9ic/mMjxp5T9T1bUwQVMVr7J2pEDry3NgcEZGQY/Gr01s22/Lnb+yNkYOaSM5HrRrbtvoqomxbOqgYAFKgAHrX/2Q=="}}},{"title":"","image":{"type":"image","data":{"uuid":"70480e64-788b-5732-b52a-fc53957aaa18","width":750,"height":310,"size":43808,"type":"jpg","color":"ebebea","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQEAkACQAAD/2wBDAAEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQH/wAALCAAKAAoBAREA/8QAFgABAQEAAAAAAAAAAAAAAAAABgAK/8QAIxABAAEEAgIBBQAAAAAAAAAAAQIDBQYRBCEAB0EIEhUxUf/aAAgBAQAAPwDaHjvvbGq9w5tXM75aa9OpSoHHlj1izejOnU7d8ypyqTxaVMp03ZGNKUZRSo73t+/Ul6jFPz1wdKbjjt/lF18xlG3MZD8SisU7FHfjWOI4pElGOMY9GM9syNltoSXe2QcbUt/dLe9/t/r5GI4pEIxxjHiIABZbaABoAONoA6A6Dz//2Q=="}}},{"title":"","image":{"type":"image","data":{"uuid":"8b0d5016-e311-547d-b690-ca30f9acc322","width":747,"height":273,"size":29637,"type":"jpg","color":"ececec","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQEASABIAAD/2wBDAAEBAQEBAQEBAQEBAQECAgMCAgICAgQDAwIDBQQFBQUEBAQFBgcGBQUHBgQEBgkGBwgICAgIBQYJCgkICgcICAj/wAALCAAKAAoBAREA/8QAFwAAAwEAAAAAAAAAAAAAAAAAAgUHCv/EACIQAAICAQQCAwEAAAAAAAAAAAECAxEGAAQFIQiREhMUMf/aAAgBAQAAPwDZC/lihP62xKSOaIN84m3kqKE6pipj7Jv+VY603h8pNxuIYp48U4v63UOt8iwNEX2DH1q9ti+MvZfHeCYkUb2kZsetGuNY4iqicBwiIBQA2sYAHrX/2Q=="}}},{"title":"","image":{"type":"image","data":{"uuid":"42ad1d26-d002-52f6-ab51-107e0f5bcf41","width":733,"height":270,"size":44192,"type":"jpg","color":"eaeaea","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQEAkACQAAD/2wBDAAEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQH/wAALCAAKAAoBAREA/8QAFgABAQEAAAAAAAAAAAAAAAAAAwgK/8QAKBAAAgEEAAQFBQAAAAAAAAAAAQIDBAUGEQASFCEIExUiMRYYJDJR/9oACAEBAAA/ANhL+Kfqoq24LiriSncx1kCZPlNMkVM7maGphVLGsKPIsMsghjjWXp425HkiMqh/vIZPacSte19p3fbyx2vY7YYuwY9v2DEH52d74rD6esGnX0Oz8sgAkHplFpwAQA48jTABiBzb0CR8E8GcZxskk49YyT3JNpoNk/0/j8f/2Q=="}}},{"title":"","image":{"type":"image","data":{"uuid":"293c2af4-9e0e-51ef-93d6-dfdb4763c91c","width":729,"height":246,"size":29676,"type":"jpg","color":"ebeaea","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQEAkACQAAD/2wBDAAEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQH/wAALCAAKAAoBAREA/8QAFwAAAwEAAAAAAAAAAAAAAAAAAAYHCv/EACYQAAIBAgQGAwEAAAAAAAAAAAEDBAIGAAUHERIUIVST0hUxUWH/2gAIAQEAAD8A2h5fr3nN0yHfHaaXNVIhJjyOVFwx8mqfDe1ylyV0S5cCG7dtFVRWx9Lijgr4SQE4bzrDfAJA0izcgE7EXNZ+x/vXPgev31AP7i/8rG7dHhX64OVjdujwr9cf/9k="}}},{"title":"","image":{"type":"image","data":{"uuid":"cea2142d-0edc-5480-9280-a24857993e68","width":694,"height":190,"size":30149,"type":"jpg","color":"eaeaea","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQEAkACQAAD/2wBDAAEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQH/wAALCAAKAAoBAREA/8QAFgABAQEAAAAAAAAAAAAAAAAABgQK/8QAJxAAAgICAQIEBwAAAAAAAAAAAQIDEQQGBQAhCBMVFhIUMUFVldP/2gAIAQEAAD8A2Ich4t9Izy2VlannTHHhdXA23RsbIGMmQ/lyQY0O/RmQSzw/EQ3lTrF3kUKrRhenilxIUSFNB2FUiVY0U8ppJIVAFUEvupY0ABbEsfv3vpX7V1i79ucDdVfo/H3RNkX8vdE96+l9+qPQeC/C8T+uw/49f//Z"}}},{"title":"","image":{"type":"image","data":{"uuid":"c32091b4-70fd-5918-8b52-00ddd74dc05d","width":750,"height":289,"size":27556,"type":"jpg","color":"ebebeb","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQEASABIAAD/2wBDAAEBAQEBAQEBAQEBAQECAgMCAgICAgQDAwIDBQQFBQUEBAQFBgcGBQUHBgQEBgkGBwgICAgIBQYJCgkICgcICAj/wAALCAAKAAoBAREA/8QAFgABAQEAAAAAAAAAAAAAAAAABwQK/8QAJhAAAQQBAgQHAAAAAAAAAAAAAQIDBBEFAAYHEhQhCCJUYYGT0f/aAAgBAQAAPwDZKrxVtTZUfpdoZyQ+VICGIr61lwFVd0hs97ry3dEaSWeNO7HmWnk8McghK0hQC5aUqFi6IIsH2OlNnb+AjcvT4PEMUbHJGQmj8DVnQQfRRPrT+a//2Q=="}}},{"title":"","image":{"type":"image","data":{"uuid":"7c1ddd6f-0e19-5aeb-987c-e6497fefaea0","width":750,"height":275,"size":27709,"type":"jpg","color":"ebebeb","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQEASABIAAD/2wBDAAEBAQEBAQEBAQEBAQECAgMCAgICAgQDAwIDBQQFBQUEBAQFBgcGBQUHBgQEBgkGBwgICAgIBQYJCgkICgcICAj/2wBDAQEBAQICAgQCAgQIBQQFCAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAj/wAARCAAKAAoDASIAAhEBAxEB/8QAFwAAAwEAAAAAAAAAAAAAAAAAAAMHCv/EACQQAAIBAwIGAwAAAAAAAAAAAAECEQADBAUUBgcIE1SSITFx/8QAFAEBAAAAAAAAAAAAAAAAAAAAAP/EABQRAQAAAAAAAAAAAAAAAAAAAAD/2gAMAwEAAhEDEQA/ANn1zqJ1lsnEyRyw43DuHYWlW6FCqDBcduBMfRMzHxTW6m9UVircquMAwMEbXIMH9FqKtu0xPGx/QUbTE8bH9BQf/9k="}}},{"title":"","image":{"type":"image","data":{"uuid":"59ca5cb7-1fe8-5304-b71b-a7f5e4d5252e","width":750,"height":202,"size":29289,"type":"jpg","color":"ebeae9","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQEASABIAAD/2wBDAAEBAQEBAQEBAQEBAQECAgMCAgICAgQDAwIDBQQFBQUEBAQFBgcGBQUHBgQEBgkGBwgICAgIBQYJCgkICgcICAj/2wBDAQEBAQICAgQCAgQIBQQFCAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAj/wAARCAAKAAoDASIAAhEBAxEB/8QAFwAAAwEAAAAAAAAAAAAAAAAAAAYICv/EACUQAAIBAQcEAwAAAAAAAAAAAAECAwQABQYREhMhBxRUkggxMv/EABQBAQAAAAAAAAAAAAAAAAAAAAP/xAAbEQADAAMBAQAAAAAAAAAAAAABAhEAA3HB0f/aAAwDAQACEQMRAD8A1kYYv3rhiqmZLtxHian2mdJJKyZKd9e1GyqNy7gGU68y2QIOoc5ZB+ik+QsMUcTS3LVMqhTK99gNJkP0QKIAE/fHFrr7Wm8eD0Fjtabx4PQWLQrhZsNPJ6cTayk1BB2/M//Z"}}},{"title":"","image":{"type":"image","data":{"uuid":"91938701-de2a-5548-9353-badcd29de178","width":750,"height":293,"size":29450,"type":"jpg","color":"ebebea","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQEASABIAAD/2wBDAAEBAQEBAQEBAQEBAQECAgMCAgICAgQDAwIDBQQFBQUEBAQFBgcGBQUHBgQEBgkGBwgICAgIBQYJCgkICgcICAj/wAALCAAKAAoBAREA/8QAFgABAQEAAAAAAAAAAAAAAAAABwYK/8QAIhAAAgEDBQADAQAAAAAAAAAAAQIDBAUGAAcREiExQUJx/9oACAEBAAA/ANreL7v2Guqa+ozS841CrqRTm3zVTFgOO3YMqgfn40lx7ybdlEMd7laPgdSKaUgj+9fdF1VguEzzpJPh2KzSDgBnt8JIHvnJXVnDS00MUUMVPBFEqhVVUACgDwAfQ1//2Q=="}}},{"title":"","image":{"type":"image","data":{"uuid":"6d9ad872-3e90-50a4-a9cd-ac38e3ef628e","width":750,"height":277,"size":28192,"type":"jpg","color":"ebebeb","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQEASABIAAD/2wBDAAEBAQEBAQEBAQEBAQECAgMCAgICAgQDAwIDBQQFBQUEBAQFBgcGBQUHBgQEBgkGBwgICAgIBQYJCgkICgcICAj/wAALCAAKAAoBAREA/8QAFgABAQEAAAAAAAAAAAAAAAAABwMK/8QAJhAAAQQBAgQHAAAAAAAAAAAAAQIDBAUABhEHITFBCBIUVJOx0f/aAAgBAQAAPwDZRpTxEwNUmSt2plrsFbrDFXIlyyEA8ypISjyc+wHQjFFPGmSUpI0vqUbjvVP74rNU9QySWauuZPTdLCR9DLegg+yifGn8z//Z"}}},{"title":"","image":{"type":"image","data":{"uuid":"4a81940d-ac43-50a5-a8f1-307244fae5f8","width":750,"height":230,"size":17385,"type":"jpg","color":"ebebeb","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQEASABIAAD/2wBDAAEBAQEBAQEBAQEBAQECAgMCAgICAgQDAwIDBQQFBQUEBAQFBgcGBQUHBgQEBgkGBwgICAgIBQYJCgkICgcICAj/wAALCAAKAAoBAREA/8QAFgABAQEAAAAAAAAAAAAAAAAABgEK/8QAJRAAAgEDAwIHAAAAAAAAAAAAAQIEAAMRBgchBTESFCIjVIGT/9oACAEBAAA/ANr8beS3Mgr1aPpvdW7Hvj20Sxab0HDB1wOxB457Z4pLa3ssi3bDaH10WCjPihHP3jjNMlgQUVUSHEVAMAC2AAKvkofxI35iv//Z"}}},{"title":"","image":{"type":"image","data":{"uuid":"2c584498-281a-58eb-9ebb-1a4a999110b7","width":750,"height":241,"size":23411,"type":"jpg","color":"ebebeb","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQEASABIAAD/2wBDAAEBAQEBAQEBAQEBAQECAgMCAgICAgQDAwIDBQQFBQUEBAQFBgcGBQUHBgQEBgkGBwgICAgIBQYJCgkICgcICAj/wAALCAAKAAoBAREA/8QAFwAAAwEAAAAAAAAAAAAAAAAABQYHCv/EACQQAAEDBAEDBQAAAAAAAAAAAAECAwQABQYRIQcIcRIUVIGT/9oACAEBAAA/ANng7oMHflsx4dxzGa/IUENsx47DqkKKuAEpSVEnWtcnR+6pKOuNv9CN4Xn6jocqtjgJ88UxM45j0dxLrFhszDoOwpEVAIPkCiHsofxI35iv/9k="}}},{"title":"","image":{"type":"image","data":{"uuid":"e2b112a9-0e2b-539b-87d9-9547be6ddc17","width":750,"height":318,"size":33602,"type":"jpg","color":"ebebeb","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQEASABIAAD/2wBDAAEBAQEBAQEBAQEBAQECAgMCAgICAgQDAwIDBQQFBQUEBAQFBgcGBQUHBgQEBgkGBwgICAgIBQYJCgkICgcICAj/wAALCAAKAAoBAREA/8QAFgABAQEAAAAAAAAAAAAAAAAABwUK/8QAJRAAAgEDAwIHAAAAAAAAAAAAAQIDBAYRAAUhFFEHCBIxVJPR/9oACAEBAAA/ANim3+ZaqqpJJ98tqvWomAEEVBK5JXuymVQM4GMc+/fSxB41bzPDDMlm3AEdQwDU8YIBGeQZcg6QhZ9pB45Ba9uh1ACt0MWVAORg+njVfoKH4VJ9a/mv/9k="}}},{"title":"","image":{"type":"image","data":{"uuid":"4fb6b87d-dbbc-5a72-bf44-d5640a70021f","width":750,"height":304,"size":40082,"type":"jpg","color":"ebebeb","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQEASABIAAD/2wBDAAEBAQEBAQEBAQEBAQECAgMCAgICAgQDAwIDBQQFBQUEBAQFBgcGBQUHBgQEBgkGBwgICAgIBQYJCgkICgcICAj/wAALCAAKAAoBAREA/8QAFgABAQEAAAAAAAAAAAAAAAAABgQK/8QAJRAAAgAFAwMFAAAAAAAAAAAAAQIDBAUGEQATIQgWMRRBUWLD/9oACAEBAAA/ANh011O1tYm/2SXLMc7VYi7aAE/EPA5Ugj20nXqdrDKrdn0fkZ4qLH89SCy7OEeXAtO2gAhAHoIXHn66Xytt27DlpeHDoFFRFhqFUSsMADHgDGv/2Q=="}}},{"title":"","image":{"type":"image","data":{"uuid":"8f83ae48-d656-5510-934f-e4b569a6b5dc","width":736,"height":263,"size":27136,"type":"jpg","color":"ebebeb","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQEASABIAAD/2wBDAAEBAQEBAQEBAQEBAQECAgMCAgICAgQDAwIDBQQFBQUEBAQFBgcGBQUHBgQEBgkGBwgICAgIBQYJCgkICgcICAj/wAALCAAKAAoBAREA/8QAFgABAQEAAAAAAAAAAAAAAAAABwQK/8QAKBAAAQMDAgMJAAAAAAAAAAAAAQIDBQAEEQYhBxPRCBIVIzEyQVST/9oACAEBAAA/ANi0f2joy5u7p3VkfDRTjg8hVteOr52+Ck97lgKylOwzuQDilhnjDepZaSjSep0ICQADGuEgY9PdS8YSFOMxEWfne3R0qjw6P+jZ/knpX//Z"}}},{"title":"","image":{"type":"image","data":{"uuid":"b2708482-3332-5428-b019-de87cbfc2630","width":750,"height":282,"size":43750,"type":"jpg","color":"ebebeb","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQEAkACQAAD/2wBDAAEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQH/wAALCAAKAAoBAREA/8QAFwAAAwEAAAAAAAAAAAAAAAAAAAYHCv/EACMQAAICAAUFAQEAAAAAAAAAAAECAwQABQYREggUUpLRFUH/2gAIAQEAAD8A2HZd1BXzPNLqHRtiW7dlkSmmS0q3NzAe5mjuG9qFK4lLGJ4+2llQFZjIUVQS2nqerKSrZJqBWUlWX8rLzxIOxG65sVOxG24JB/hIxS+CeK+o+YOCeK+o+Y//2Q=="}}},{"title":"","image":{"type":"image","data":{"uuid":"54159014-addb-5247-90e6-3840243aaf1b","width":727,"height":339,"size":37622,"type":"jpg","color":"ebebeb","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQEASABIAAD/2wBDAAEBAQEBAQEBAQEBAQECAgMCAgICAgQDAwIDBQQFBQUEBAQFBgcGBQUHBgQEBgkGBwgICAgIBQYJCgkICgcICAj/wAALCAAKAAoBAREA/8QAFgABAQEAAAAAAAAAAAAAAAAABwQK/8QAJhAAAQMDAwIHAAAAAAAAAAAAAQIDBAAFEQYHMQhhFEFRVHGT0f/aAAgBAQAAPwDYlD6pNQ3R8uMaGUHcZLaLispSn1wlsnnA486TBvJuYoAjathQIyCLknB+MgGmCLpvTsFxTsKwWWG6oYKmoraCR3IHYVf4CD7KJ9afyv/Z"}}}]
То есть в сумме 20+ человек написало в Директ, + еще какая-то часть писала напрямую в WhatsApp или переходила на сайт, посколько со всех публикаций мы направляли аудиторию туда.
Забавный факт: благодаря ролику о котиках в отеле открылся портал в новую категорию заявок от гостей с питомцами.
[{"title":"","image":{"type":"image","data":{"uuid":"2871935b-2921-5ab7-bb1c-2b4ba84bbe90","width":750,"height":196,"size":40896,"type":"jpg","color":"aea39b","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQEAkACQAAD/2wBDAAEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQH/wAALCAAKAAoBAREA/8QAFwAAAwEAAAAAAAAAAAAAAAAAAAQHCv/EACEQAAEEAQQDAQAAAAAAAAAAAAIBAwQRBQAGEiEHIkEx/9oACAEBAAA/ANv2Fj+XM5HlHObj7clQXo8RhcjNyIsZNhtsiOWDGOys9xC5KLbjrpRFeJFIWTEeZOrt7zJa8c7tKrWrn7tuvl+y91+9r391bdGv/9k="}}},{"title":"","image":{"type":"image","data":{"uuid":"a7b8687b-120a-5a27-b5a5-6402475f7b22","width":727,"height":232,"size":30487,"type":"jpg","color":"ebeaea","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQEAkACQAAD/2wBDAAEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQH/wAALCAAKAAoBAREA/8QAFgABAQEAAAAAAAAAAAAAAAAABwQK/8QAKxAAAgECAggGAwAAAAAAAAAAAQIDBAUhIgAGBxESExQjCCcxMkFRVJTS/9oACAEBAAA/ANl7eKTUmanqrqBrXFBKGemp0v8AqYOpeSTlpBbYhdXLyCSRFVZJQATGGZgy8SNBt1l5MPlltFbtR5paG1GRsgzSFboFLn1cqApYncANEgWSzDh3Wi2Dh9u6gpcuIOXtYYgHD5A+hpR0FD+FSfrQ/wAaf//Z"}}},{"title":"","image":{"type":"image","data":{"uuid":"103bfa79-5118-57f7-9562-aea48148382a","width":750,"height":372,"size":51251,"type":"jpg","color":"ececeb","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQEASABIAAD/2wBDAAEBAQEBAQEBAQEBAQECAgMCAgICAgQDAwIDBQQFBQUEBAQFBgcGBQUHBgQEBgkGBwgICAgIBQYJCgkICgcICAj/wAALCAAKAAoBAREA/8QAFgABAQEAAAAAAAAAAAAAAAAABwUK/8QAJxAAAQMDAgQHAAAAAAAAAAAAAQIDBAAFEQYSBwghURMUMUFUcZL/2gAIAQEAAD8A1mo5iOJchcVyRPszk0EKQsQ0K2IwfQ56EnvimSPxuvK47C16kgbyhJO52Ek5x7jxOn1S5atN6dtbjrlssFltzikhKlMRW2yodiUgZFW/KRPjR/wK/9k="}}},{"title":"","image":{"type":"image","data":{"uuid":"98f1143a-a237-5638-9a23-fd3feda62cbb","width":750,"height":353,"size":34619,"type":"jpg","color":"ecebeb","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQEASABIAAD/2wBDAAEBAQEBAQEBAQEBAQECAgMCAgICAgQDAwIDBQQFBQUEBAQFBgcGBQUHBgQEBgkGBwgICAgIBQYJCgkICgcICAj/wAALCAAKAAoBAREA/8QAFgABAQEAAAAAAAAAAAAAAAAABgIK/8QAJhAAAgIBAgMJAAAAAAAAAAAAAQIDBgQAEQchMQUSIkRRYWKRkv/aAAgBAQAAPwDaIl2405SR5p7DqEOQ3iKPkTIFHVQVEhG/r9aZQ3viQYYTPg1tZyo74UtsG257c+mh4p9SDSEVeug7L5GL2+Oqeo1RndmrFeZiSSThR7k/nX//2Q=="}}},{"title":"","image":{"type":"image","data":{"uuid":"a0238c4a-38b6-5db6-938e-3b43ed34ee7b","width":750,"height":246,"size":25415,"type":"jpg","color":"ebebeb","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQEASABIAAD/2wBDAAEBAQEBAQEBAQEBAQECAgMCAgICAgQDAwIDBQQFBQUEBAQFBgcGBQUHBgQEBgkGBwgICAgIBQYJCgkICgcICAj/wAALCAAKAAoBAREA/8QAFgABAQEAAAAAAAAAAAAAAAAAAgcK/8QAKRAAAgAEBAMJAAAAAAAAAAAAAQIDBAURAAYhMQcIFhIVGCQycZSh0f/aAAgBAQAAPwDaJ4nsizc88ODVMxy6uCqLaWEMHtD0sw1O2lzob2wU5w+GcJFhRZevvEUBWZlhXJG5Nmtf20xd+n6DcHuSkXG3lk0+sDpvLp3oNF+Kn5j/2Q=="}}}]
Это было неожиданностью для всех)
Владельцы отеля даже не думали, что аудитория не только воспримет котиков как фишку отеля, но и захотят приехать со своими хвостиками)
3. Добавили обзоры номеров в Stories
Чтобы аудитории было понятно, что находится внутри номера, добавили карточки с подписями с описанием локаций.
[{"title":"","image":{"type":"image","data":{"uuid":"e169831a-d7e2-558d-8b16-ec1ecec0c1f5","width":1081,"height":1920,"size":612777,"type":"png","color":"ebedf1","hash":"","external_service":[],"base64preview":"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"}}},{"title":"","image":{"type":"image","data":{"uuid":"9487e837-46d8-55ac-a6df-0b696d6a6ba5","width":1080,"height":1920,"size":55979,"type":"png","color":"ebf3fb","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQIAHAAcAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFQABAQAAAAAAAAAAAAAAAAAABQn/xAAdEAACAgEFAAAAAAAAAAAAAAABAgAhEQMEEiQx/8QAFgEBAQEAAAAAAAAAAAAAAAAAAgQF/8QAFREBAQAAAAAAAAAAAAAAAAAAAEH/2gAMAwEAAhEDEQA/AKQhe+5K1yo4zcvjPpKExLsw32thjRq4wpUeQG//2Q=="}}},{"title":"","image":{"type":"image","data":{"uuid":"587496b5-81f1-57f8-bd99-c6495661d184","width":1081,"height":1920,"size":900492,"type":"png","color":"8f8b85","hash":"","external_service":[],"base64preview":"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"}}},{"title":"","image":{"type":"image","data":{"uuid":"51722894-a139-5138-b37e-964347510239","width":1080,"height":1920,"size":895496,"type":"png","color":"775e3d","hash":"","external_service":[],"base64preview":"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"}}},{"title":"","image":{"type":"image","data":{"uuid":"8a94bfe5-a678-582b-bd8e-e1fce4f0038f","width":1080,"height":1920,"size":962808,"type":"png","color":"6b5f52","hash":"","external_service":[],"base64preview":"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"}}},{"title":"","image":{"type":"image","data":{"uuid":"83151805-89df-5959-b5ec-131a64581876","width":1080,"height":1920,"size":912325,"type":"png","color":"8d7d71","hash":"","external_service":[],"base64preview":"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"}}},{"title":"","image":{"type":"image","data":{"uuid":"c7d007a5-845b-53f7-b4b0-3cc3ffb83e18","width":1080,"height":1920,"size":780124,"type":"png","color":"897864","hash":"","external_service":[],"base64preview":"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"}}},{"title":"","image":{"type":"image","data":{"uuid":"0df5f0b5-fb94-5ae6-ba08-4c956ef1c893","width":1080,"height":1920,"size":807115,"type":"png","color":"989189","hash":"","external_service":[],"base64preview":"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"}}},{"title":"","image":{"type":"image","data":{"uuid":"b3453180-7094-5234-9b41-ebf790b51894","width":1080,"height":1920,"size":866158,"type":"png","color":"88827b","hash":"","external_service":[],"base64preview":"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"}}}]
4. Регулярные выезды фотографа.
Мы испытывали нехватку контента, поэтому раз в 1-2 недели стал приезжать фотограф и снимать материал для постов и Reels по нашему ТЗ.
Какой вывод?
Я не утверждаю, что SMM — это панацея. Контент — это только часть того, что может повлиять на ваши продажи. Однако немаловажная часть.
На этом примере вы можете увидеть, что может измениться, если докрутить только контент.
А что если теперь запустить трафик на такую страницу? Чувствуете, какие результаты это может принести?
Поэтому всё же рекомендую работать комплексно. Не фокусироваться только на одном инструменте. На одном можно фокусироваться лишь временно, чтобы повысить отдачу от него или чтобы запустить проект на начальном этапе, а далее подключать другие источники.
Я почти завершила серию статей про SMM, в следующих поделюсь примерами работы с другими инструментами. Подписывайтесь на е переключайтесь: )
А если хотите получить бесплатный аудит вашего аккаунта в любой социальной сети и рекомендации, что вам улучшить для повышения результативности, пишите «хочу аудит» по любому удобному вам контакту:
ВК: vk. com/anassunday
Телеграм: t. me/anassunday
Инстаграм личный: instagram. com/anassunday
Инстаграм агентства: instagram. com/p2pagency
8.5K показов 276 открытий
Источник: vc.ru